Everyone thinks they know Italy, from world-famous cities, to Riviera hotspots frequented by the glitterati. But northwest Italy tells a different story. Shaped by its unique geography and history, this region retains its authenticity, rhythms and way of life, offering an alternative Italy to discover.
Seamlessly moving from mountain peaks to alpine pastures, rolling vineyards to spellbinding lakes and dramatic coastlines, northwest Italy is a region of stunning contrasts within an area that is easily travelled.
There is a profound respect for heritage and artisan craftsmanship found here, a way of life in tune with nature and the seasons, and a deep-rooted culture of hospitality. For food lovers, it is an area abundant with exceptional cuisine, combining Roman, Germanic, Alpine, French and Mediterranean influences. Multiple grape varieties create world-class wines, often unique to specific valleys or micro regions.
