Destination management for luxury travel experiences in the North West of Italy

Meet your North West Italy travel specialist

A personal trip planner with over 15 years’ in the luxury sector, Barbara Cesario is well versed in the nuances of designing family escapes, romantic getaways and gatherings with friends for affluent clients. With the help of a team of specialists in gastronomy, wine, history and art, she propels Zefiro’s capability to offer “ungoogleable” stays, made possible only by insider knowledge and a lifetime of acquired connections.

Behind the name

Deriving its name from the Italian notion of ‘winds that blow from the North West’, it’s perhaps no surprise that Piemonte’s influence has permeated both national and international culture. As well as being home to Ferrero, Lavazza, Fiat and Borsalino, it’s also the birthplace of some of the world’s finest wool and cashmere, the aperitif, Gianduiotto chocolate and Grissini breadsticks.

Video credit • CANTFORGET.IT(ALY)

Why Piemonte?

Piemonte is celebrated for its architectural, historical and environmental significance. Alongside having the second highest number of Michelin star restaurants, the world’s first green retail park, and being home to the famous International Alba White Truffle Fair, it’s close to the powdery pistes of Sestriere and Via Lattea.

Sporting enthusiasts can also tee off at one of the highest golf courses in Europe, while those appreciative of fine jewellery can browse collections at Gioielli di Valenza, or have a custom piece made by a Valenza goldsmith.

For art lovers, long afternoons strolling the winding streets of Alessandria, Asti, Biella and Cuneo await. Characterised by soul-filled squares, baroque buildings and plentiful museums, each has its own unique history and points of interest. There’s also the chance to discover a fortress designed for the House of Savoy, marvel at underground cathedrals or take textile classes in a UNESCO creative city.

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